ek4444 Privacy Policy

1. Introduction

ek4444 ("we", "us", "our") operates the online gaming and sports betting platform accessible at ek4444.club (the "Platform"). As the data controller for personal information collected through the Platform, ek4444 is committed to handling your data responsibly, transparently, and in accordance with applicable data protection principles.

This Privacy Policy describes the categories of personal data we collect, the purposes for which that data is processed, the conditions under which it may be shared with third parties, how long we retain it, and the rights you have as a data subject. Please read this document alongside our Terms & Conditions, which together govern your relationship with ek4444.

If you have any questions about this policy or wish to exercise any of your data rights, please contact us at [email protected]. Our support team is available 24 hours a day, 7 days a week.

2. Personal Data We Collect

ek4444 collects personal data through several channels: directly from you when you register an account or contact support, automatically through your use of the Platform, and from third-party service providers engaged by ek4444 to verify your identity or process payments.

2.1 Registration & Account Data

• Full legal name
• Date of birth (used to verify the 18+ age requirement)
• Residential address, including city and postal code
• Email address
• Mobile phone number
• Username and encrypted password
• Preferred currency (Bangladeshi Taka / BDT)

2.2 Identity Verification (KYC) Data

• Government-issued photo identification (National ID card, passport, or driving licence)
• Proof of address document (utility bill, bank statement, or similar, dated within three months)
• Evidence of payment method ownership (e.g., screenshot of bKash or Nagad wallet registered in your name)
• Selfie or live photograph where required for biometric verification

2.3 Financial & Transaction Data

• Deposit and withdrawal amounts, dates, and reference numbers
• Payment method details (mobile wallet account number, bank account identifiers — never full card numbers in plaintext)
• Transaction history and balance records
• Bonus and promotion activity

2.4 Gaming Activity Data

• Games played, bets placed, and outcomes
• Session start and end times
• Responsible gaming tool settings (deposit limits, self-exclusion status)
• In-game activity logs used for dispute resolution and fraud prevention

2.5 Technical & Device Data

• IP address and approximate geographic location
• Device type, operating system, and browser version
• Cookie identifiers and session tokens
• Referring URL and pages visited on the Platform
• Time zone (Bangladesh Standard Time, UTC+6)

2.6 Communications Data

• Records of communications with our customer support team, including live chat transcripts and email correspondence
• Feedback, complaints, and dispute submissions

3. How We Use Your Personal Data

ek4444 uses the personal data described above for the following specific purposes:

Purpose	Data Categories Used
Creating and managing your player account	Registration data, KYC data
Processing deposits and withdrawals	Financial data, KYC data
Verifying your age and identity	KYC data, registration data
Detecting and preventing fraud and money laundering	All categories
Providing customer support	Registration data, gaming data, communications data
Administering bonuses and VIP programme benefits	Gaming data, financial data
Personalising your on-platform experience	Gaming data, technical data
Sending service-related notifications	Registration data, communications data
Sending marketing communications (where consented)	Registration data, gaming data
Complying with legal and regulatory obligations	All categories
Improving the Platform through aggregate analytics	Technical data (anonymised/aggregated)

4. Legal Basis for Processing

ek4444 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to perform our obligations under the Terms & Conditions you agreed to when registering, including account management, payment processing, and game provision.
• Legal obligation: Processing required to comply with applicable laws, including anti-money laundering obligations, age verification requirements, and responses to lawful requests from competent authorities.
• Legitimate interests: Processing carried out in the legitimate interests of ek4444 or third parties, including fraud detection, security monitoring, improving Platform functionality, and responsible gaming analysis — provided these interests are not overridden by your data protection rights.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Sharing Your Personal Data

ek4444 does not sell your personal data to third parties. We share personal data only in the following limited circumstances:

5.1 Payment Service Providers

To process your deposits and withdrawals, we share necessary financial and identity information with payment processors including bKash, Nagad, Rocket, Upay, and our banking partners (Dutch-Bangla Bank, City Bank, BRAC Bank, and others as displayed on the deposit page). These providers are contractually bound to process your data only as instructed by ek4444 and in accordance with applicable data protection requirements.

5.2 Identity Verification Partners

To satisfy our Know Your Customer ("KYC") obligations, we may share identity documents and related data with specialist third-party verification service providers. These partners are subject to strict confidentiality obligations and are permitted to use your data only for the purpose of completing the verification task.

5.3 Game Software Providers

The games available on the ek4444 Platform are supplied by third-party software studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, among others. To provide a seamless gaming experience, limited session and account data is shared with these providers in real time. Game providers are permitted to use this data only to render the game and maintain the integrity of results.

5.4 Legal & Regulatory Disclosures

ek4444 may disclose personal data to law enforcement, regulatory bodies, or other competent authorities where we are required to do so by applicable law, court order, or where disclosure is necessary to protect the rights, property, or safety of ek4444, its players, or third parties.

5.5 Business Transfers

In the event of a merger, acquisition, or sale of substantially all of ek4444's assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the privacy practices of the successor entity prior to your data being subject to a materially different privacy policy.

6. Cookies & Tracking Technologies

ek4444 uses cookies and similar technologies (including local storage tokens and session identifiers) to operate the Platform, remember your preferences, and understand how the Platform is used in aggregate. We do not use cookies to serve third-party advertising or to build profiles for external marketing networks.

The categories of cookies we use are as follows:

• Strictly necessary cookies: Essential for the Platform to function. These include session authentication tokens and security cookies. They cannot be disabled.
• Functional cookies: Remember your preferences such as language setting, display preferences, and recently played games.
• Performance cookies: Collect anonymised data on how players use the Platform (e.g., which pages are visited most, where errors occur) to help us improve the user experience.

7. Data Retention

ek4444 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following retention guidelines:

• Active account data: Retained for the full duration of your account being open and active on the Platform.
• KYC and identity verification records: Retained for a minimum of five years from the date of account closure, in accordance with anti-money laundering best practices.
• Financial transaction records: Retained for a minimum of five years from the date of each transaction.
• Gaming activity logs: Retained for a minimum of three years from the date of the relevant activity, for dispute resolution purposes.
• Customer support communications: Retained for two years from the date of the last communication in a given support thread.
• Marketing consent records: Retained for the duration of your account plus two years after account closure, as evidence of consent or opt-out.

Upon expiry of the applicable retention period, data is securely deleted or anonymised so that it can no longer be associated with any individual player.

8. Security Measures

ek4444 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the ek4444 Platform
• Encryption of sensitive data fields (including passwords and payment identifiers) at rest using industry-standard algorithms
• Role-based access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their role
• Regular penetration testing and vulnerability assessments conducted by independent security specialists
• Two-factor authentication options for player accounts
• Real-time fraud detection systems monitoring for unusual account behaviour
• Incident response procedures enabling rapid containment and notification in the event of a data breach

While ek4444 takes every reasonable precaution to protect your data, no internet-based system can guarantee absolute security. You should also take steps to protect your own account by choosing a strong, unique password and never sharing your login credentials with others.

9. Your Data Rights

As a player whose personal data is processed by ek4444, you have the following rights in relation to that data:

• Right of access: You may request a copy of the personal data ek4444 holds about you at any time. We will provide this within 30 days of receiving a valid request.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update basic account details directly through your account dashboard; for KYC data, please contact support.
• Right to erasure: You may request that ek4444 delete your personal data where there is no legitimate reason for us to continue processing it. Note that certain data must be retained to comply with legal obligations, in which case erasure requests may be partially or wholly declined with an explanation.
• Right to restriction: You may request that we restrict the processing of your data in certain circumstances, for example while a rectification request is pending.
• Right to data portability: Where processing is based on your consent or on contractual necessity, you may request your data in a structured, commonly used, and machine-readable format.
• Right to withdraw consent: Where processing is based on your consent (primarily for marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
• Right to object: You may object to processing carried out on the basis of ek4444's legitimate interests where you believe your rights and freedoms override those interests.

To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request". We may ask you to verify your identity before processing the request. We will respond within 30 calendar days.

10. Marketing Communications

With your consent, ek4444 may send you promotional communications about new games, bonus offers, VIP programme updates, seasonal promotions (such as those tied to BPL season, Eid, or Pohela Boishakh), and other news relevant to your ek4444 account. These communications may be delivered by email, SMS, or push notification, depending on your preferences.

You may opt out of marketing communications at any time by:

• Using the "unsubscribe" link included in every marketing email we send
• Updating your communication preferences in your account settings
• Contacting our support team at [email protected] with the request "Unsubscribe from marketing"

Opting out of marketing communications will not affect your ability to receive service-related messages such as transaction confirmations, security alerts, or important account notifications.

11. Children's Privacy

The ek4444 Platform is strictly intended for adults aged 18 years and over. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a minor has registered an account or provided personal data through the Platform, we will immediately suspend the account, delete the associated data, and refund any deposits made, in accordance with our responsible gaming commitments.

If you believe that a minor may have accessed the Platform or provided their data, please contact us immediately at [email protected]. For more information on our responsible gaming safeguards, please visit our Responsible Gaming page.

12. Updates to This Privacy Policy

ek4444 reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, legal requirements, or Platform features. The "Effective Date" displayed at the top of this page will be updated whenever a new version is published. Where changes are material, we will notify registered players by email at least 7 days before the updated policy takes effect.

Your continued use of the ek4444 Platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you must discontinue use of the Platform and request account closure by contacting our support team.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to ek4444's handling of your personal data, please reach out to our dedicated support team:

• Email: [email protected]
• Support availability: 24 hours a day, 7 days a week
• Response time: Within 2 hours via live chat; within 24 hours by email

For data rights requests (access, erasure, portability, etc.), please include "Data Rights Request" in the subject line of your email and provide sufficient information to verify your identity. We will acknowledge your request promptly and respond in full within 30 calendar days.